Our 5 Favorite Beauty Brands That Do Good in the World

As we become more environmentally conscious, it’s a good idea to look at what goes into every product around the house. That includes the beauty cabinet.

What goes into that bottle of lotion or bar of soap? And what do their creators do with your hard-earned cash? Not all products are created equally, and not all beauty brands are socially responsible. These five do double duty: they help make us look good and give back in the world too.


LUSH Charity Pot body lotion does your skin a great justice with a soothing blend of rosewood oil, moringa oil, geranium oil, fresh aloe and shea butter for a silky smooth feeling all over. The greater justice? According to the brand’s website, 100 percent of the price of each product (minus taxes) benefits grassroots organizations in North America and around the world that address the root cause of issues to create long-term sustainable change. That includes causes that benefit include animal protection, environmental justice and human rights.

Thrive Causemetics

Thrive had us at “Bigger Than Beauty”―their tagline that says it all. The brand is focused 100 percent on philanthropy, with programs for women battling cancer, domestic abuse, and those seeking a path out of homelessness. For every product purchased, another is donated to help a woman thrive. They also claim to be a 100 percent vegan- and cruelty-free company.

Thrive Causemetics Brilliant Eye Brightener™ (Source: Thrive Causemetics)
Thrive Causemetics Instant Brow-Fix Semi-Permanent Eyebrow Gel™  (Source: Thrive Causemetics)

Juice Beauty

Juice Beauty takes its eco-values seriously and sets a high bar for brand transparency. All products are manufactured in the United States via solar and wind power, and are formulated with certified organic and highly potent ingredients. Most of their ingredients are sourced from local organic farms on the West Coast, and their products meet the most rigorous Product Organic Farming standards in the world. Juice Beauty uses sustainable containers and prints with soy ink. On the philanthropic side, they support Breast Cancer Prevention Partners and the Environmental Working Group. The patented GREEN APPLE Peel is a bestseller with a cult following among celebrities who use it to get red carpet-ready. Sustainability advocate Gwyneth Paltrow has lent her name to Juice―not just as a celebrity endorser, but as a product developer too.


Farmacy is committed to causes that focus on improving childhood nutrition by broadening access to fresh, quality produce. Farmacy’s partnership with the BrazilFoundation allows Farmacy to donate $1 (up to $15,000) to Fundação Lar Feliz (Happy Home Foundation), a children’s foundation in Northeast Brazil, with every purchase of the Very Cherry Bright Vitamin C Serum. The serum combines a cocktail of Vitamin C and natural Acerola cherry to firm, brighten, and promote collagen production. Honey potion is an antioxidant face mask that contains echinacea root extract―and honey. According to their website, all products are packaged in recyclable jars, or FSC certified paper from well-managed forests, with inks based on naturally renewable raw materials.

Farmacy Very Cherry Bright Vitamin C Serum (Source: Farmacy)

Savannah Bee Company

The Savannah Bee Company is on a mission to save bees and share their amazing honeybee products with the world. They’ve partnered with The Bee Cause Project, a non-profit program that installs hives in schools worldwide. All sales from the Savannah Bee Company support the work of The Bee Cause Project, along with efforts to help the bee population thrive. From March to October you can enjoy a Bee Garden Tour to meet the bees up close at their Wilmington Island location. Beauty Buzz: all Savannah Bee Company beauty products are packed with real honeybee hive ingredients, including honey, beeswax, royal jelly, and propolis.